I was actually sorta excited about Dick Tracy, until I saw pics. That looks nothing like Dick Tracy, either the comic version or the Warren Beatty version. And how do you make just Dick? He's like Batman; you've got to give him some villains. At the very least, Flat-Top, who may not be the major villain, but is certainly the most iconic. Fuck, Kane and Finger pretty much ripped off Chester Gould when they decided to give Batman a Rogue's Gallery of absurd villains, and they've said as much.
The idea of mailing away for a figure makes a little more sense than the build-a-figure concept, until you realize that it's closer to the build-a-droid; instead of making something bigger, you're actually making something the same size. Packing in a Maxx or Tick mini-figure or accessory with Shadowhawk or Dick Tracy seems a bit absurd, and don't they reckon people might be pissed at buying "who the fuck?" figures to get someone likely more popular like Arthur? The "who the fuck?" angle was what killed the Marvel Toys line. The figures weren't even assorted in any scheme that made sense; most people wanted one or two, which must really have sucked if one of those was the BAF. This line has even more "who the fucks?" At least I'd heard of the majority of Marvel's toys in passing. Some of these, I have no fucking clue.
Zorro and the Phantom are just wrong for an "indie comic" line, seeing as how they were pulp heroes. (Zorro might even pre-date the pulps; I'm not sure.) For that matter, Dick Tracy is never what I would've called "indie." The actual books might've been published by numerous companies over the years, but I believe the company that owns him owns such other obscure characters as Popeye.
The dude being kinda dickish, implying a possible deal with someone he'd never spoken with on the dudes' own forum, and charging $24 each, that's the true killer. Hasbro might charge $8 for figures, but other, smaller companies charge just twice that for figures that are twice as big, twice as detailed, and twice as articulated... with no distribution to speak of. They also don't re-use parts and issue paint variants ad nauseum* like Hasbro does with their lines. Fact is, no matter how fucking scared the SW sites are of asking about it, SW figures are overpriced, as are Marvel and Joe figures. TF's might actually be close to the mark, given the number of parts they've got.
*--Yeah, I know other companies have paint variants. There's a difference between issuing a chase figure, or two equally-distributed variants at the same time, vs issuing a Clonetrooper, slapping some blue paint on him a few months later and calling him a 501st Trooper, slapping red paint on him a bit further down and calling him a Shocktrooper, etc. There's also things like, "We don't care that the Hard Master wore a kimono. Put a new head on a Snake Eyes body, then paint a Storm Shadow in gray to be Snake Eyes in training, give them some ninja weapons from the Valor vs Venom line, and charge $12 for that almost totally reissued comic pack."
*--For behavior unbecoming anyone, perpetrated in real time over an extended--AH, FUCK IT! MORE MALIBU, BITCHES!!