anarky wrote:Yeah, that's the obvious answer, but they run a real risk of not selling stuff [...] Just seems like a really short-sighted strategy to me.
it totally is, but that's the only thing they see - the short-sighted, short-term goal, BUT... not everyone is a collector. they really still believe that the random shopper is a better bet than the die-hard collector, and that if elmo is in every package, someone, anyone, is going to buy it because every kid loves elmo, and they get this other thing that i don't recognize, but the kid will probably also like that one.
a similar thing is happening right now with the LEGO Collectible Minifigures. series 3 was just unveiled on the LEGO site, and the MSRP has increased by a dollar, from $1.99 to $2.99. a LOT of the adult LEGO fans are complaining, saying they're going to only buy the ones they really like, when for $1.99, they bought an entire set of 16 (including multiples of the ones they really liked) for previous series' - myself included. it seems LEGO quickly found the tipping point between highly-sought-after and not-really-worth-it. the production run for CMFs3 is purported to be much higher than the preceding two series', so that double-whammy makes it seem that LEGO has really shot themselves in the foot, and early in the game. if series 3 had come out at $2.25, i probably wouldn't think twice about collecting the entire set, but an entire dollar jump with only two sets behind us has really quelled the fervor for these things.